Classes


Friday June 12

Noon-4:00 PM Chapter Rep’s and ASCCA Board of Directors Meetings

Open to all who are interested

Location: Tuscany Ballroom

5:00-7:00 PM Welcome Reception

Mingle with the exhibitors, sign up for Silent Auction prizes, mingle with fellow shop owners and staff, and enjoy some appetizers on us!

Location: Grand Ballroom

7:00-10:00 PM Exhibit hall hours

The Exhibit hall will stay open past the Reception times, BOSCH will have their Xperience in the parking lot, joined by Federal Mogul’s Garage Guru’s and continue to visit with our trusted partners in the exhibit hall

Saturday June 13

8:00-8:45 AM Opening Breakfast and Conference Highlights

Our Master of Ceremonies for the day, Maylan Newton along with ASCCA President Steve Vanlandingham, kick things off with some pre-award information, 75th Anniversary information and gets everyone’s motors running for the day of re-invention. Our program will include guest speaker Patrick Dorais, Chief, Bureau of Automotive Repair

Location: Grand Ballroom

Management Session
Location: Catalina Room

9:00-10:00 AM The Key to Success

Speaker: Mike Giblin, Kukui

ASE Master Certified Technician, Co-Owner of Giblin’s Chevron, 25 years

No one knows your business better than you. Be your own social media manager by thinking like a customer and building your brand in your community.

In this course you will:

  • The importance of measuring - you can't improve what you don't measure.
  • Site Analytics vs. Marketing Analytics - ROI, Google Analytics, Marketing Analytics (Kukui), 
  • Old School vs. New School Marketing - Vanity Metrics / Actionable Info
  • Google AdWords Benefits - Measuring targeted data, cost and the new buying process

About the speaker: Mike Giblin is an automotive industry veteran with over 30 years of automotive marketing, tech and sales experience. Mike’s passion of helping automotive repair shop owners succeed in increasing their revenue and highlight their branding has been shown at several speaking engagements along the west coast. Mike owned an auto repair shop with his father for 25 years with an annual sales revenue of $3.2 million with seven work stations and seven technicians. Mike understands the complexity of the auto repair industry, and with his experience and knowledge of owning his own shop for so many years; Mike switched his career path to focus on the marketing of those shops and helping them grow for the past 10 years. Being the Vice President of US Operations at Kukui has opened his eyes and heart to common trends among several shop owners across the United States and is excited to share the dream of continuous changes and growth in the industry to ASCCA.

10:00-10:15 AM Coffee break
Location: Grand Ballroom

10:15-11:15 AM Telematics

Speaker: Jeffrey Stefan, General Motors

The focus on this talk will walk you through how telematics technology works. It will also highlight OnStar's services offerings and advancements such as 4G LTE with a focus upon customer benefits.  Finally, the presentation will describe OnStar's relationship with its customers, and the measures it takes to protect its customers' expectation of privacy.

About the speaker: Jeffrey Stefan is a Global Public Policy Manager at General Motors with responsibilities focusing upon the intersection of public policy and connected vehicle technology.   This includes advocacy before governmental bodies and the development of industry related policy initiatives primarily in the areas of data privacy, cybersecurity and advanced connected vehicle safety features. Prior to joining General Motors in 2012, Jeffrey was an attorney with a Detroit based law firm.

11:15-12:00 noon ASCCA University

Presented by Autovitals

Noon-2:00 PM Lunch in the Exhibit Hall

Grab your lunch and mingle with other attendees, continue to visit the exhibits and don’t forget to sign up for those Silent Auction items that catch your eye!

Special Joint Management and Technician Track

Location: Catalina Room

2:00-5:30 PM Joint Teambuilding Workshop: Communication between the Front of the Shop and Back of the Shop

Speakers: Maylan Newton and Bill Haas, ESI

Effective communication makes the difference! The biggest time and money waster in repair shops today is poor communication. Ineffective communication creates confusion, frustration and a loss of clients. In this class we will cover:

  • The 7 points of miscommunication in your business
  • How to improve communication in these 7 points
  • The filters to communication
  • Why we must be active listeners
  • Tools to improve your shop’s communication with customers and staff

68 % of the customers leave because of an attitude of indifference on the part of the service provider. This perception of indifference is a communication issue! Good communications helps retain customers and employees.

About the Speakers: Maylan Newton has over 40 years of experience in the automotive industry and better than half of those training and educating shop owners and managers.  His understanding of the automotive industry has come from being a Technician, Service Advisor and Automotive Shop Owner over his time in the only industry he has ever been in.  Maylan’s energetic style of training captures your interest immediately and maintains your focus throughout his seminars like no other.  It is through his personal experiences and relatable topics that everyone gains the knowledge required to be better business men and/or women.  Join Maylan as he shares those experiences with you, through his unique sense and style in approaching workplace attitudes and procedures while you enjoy learning how to build your tomorrow…… today!

Bill Haas has more than 40 years of automotive repair industry experience. Beyond his experience he brings his passion for the industry to customers. Seminar attendees and consulting clients benefit from his in-depth knowledge of the industry, unique perspectives and solution based focus to meeting the challenges shop owners and managers continually face.

During his career, Haas has worked as a technician in a new car dealership and in several independent shops, as well as a shop manager, parts counter professional, shop owner, technical trainer and executive with the Automotive Service Association.

He is an Accredited Automotive Manager (AAM) and has been a member of the Automotive Management Institute (AMI) faculty since 2002.

Technician Sessions
Track 1
Location: Santa Clara Rooms
9:00AM- noon The New 300,000 mile Service Strategy

Kevin McCartney, NAPA

When you replace a fuel pump at 180,000 miles and tell your customer that it’s “normal for that mileage”, you just told them they can no longer trust their car and encouraged them to trade the car in on new car with OEM warranty and up to three years of free maintenance service. This class shows you how to shift your focus from “keep them happy with your shop” to “keep them happy with their car for 300,000 miles”. This proactive, long term customer satisfaction approach has been shown to increase shop profits by $2,000/month and more. The class shows you how to use enhanced inspections and “objective validation to reduce breakdowns, build long term confidence and PROFIT.

This session will focus on:

  • Enhanced Lab Scope Inspection Techniques
  • OBDII Mode 5, Mode 6 and Mode 9 Analysis
  • Lube Oil Analysis – What can it tell you and when is it cost effective
  • “Objective Validation” for the toughest state “Wallet Flushing” compliance requirements
  • ACEA and ISO based Extended Life Service Ratings for Oil And Filters
  • Participants will also receive online access to additional resources related to this class

About the speaker: Kevin McCartney is a five-time Ford Motor Company Certified Training Program award winner. His experience in automotive computer diagnostics spans more than 28 years as a Master Technician, Manager, Instructor, Master Trainer, Consultant and Technical writer/editor. McCartney also has done extensive research and development of alternative fuel, hybrid electric and human powered vehicles.

About the speaker: Adam has 25+ years experience as a technician and trainer in the automotive industry. Adam has owned his own automotive repair business in Burien, W for the past 5 years. Adam has previously owned his own training company in the Seattle area. His dynamic teaching style in contagious ensuring a positive learning experience for CTI customers. Adam has been with CTI since 2000 and teaches in California, Oregon, Idaho, and Washington

Special Technician Session!
Location: Santa Clara Rooms
2:00-5:30 PM Troubleshooting Vehicle Electronics- Presented in Spanish
Diagnosticando Problemas Electrónicos de Vehículos

Presented by Phil Fournier

Los vehículos de hoy en día contienen una mezcla compleja de sensores, actuadores y módulos de control para realizar la mayoría de las funciones. Abriendo una ventana puede implicar un módulo interruptor, módulo de la puerta (DDM) y módulo de control del cuerpo (BCM) además del motor que hace el trabajo. Una luz de prueba es muy limitada en el diagnóstico de estos circuitos y cables puentes pueden resultar en un desastre si se utiliza incorrectamente. Asistir a esta clase para mejorar sus habilidades de diagnósticos y aprender a:

  • Solucionar problemas de sensores y actuadores y verificar su funcionamiento.
  • Interpretar esquemas (diagramas) y usarlas para determinar una senda de diagnóstico rápidamente.
  • Verificar la operación de los módulos y sus comunicaciones.

El objetivo de esta clase es para prepararle para diagnosticar y reparar problemas en el cuerpo, chasis, HVAC y sistemas de control de powertrain, así como la red de datos que los conecta. Se utilizarán estudios para demostrar técnicas que se puede utilizar para reducir el tiempo empleado en el diagnóstico.

About the Speaker: Phil has been the owner of Phil’s Auto Clinic for 31 years and a working auto technician for 40 years. He completed his ASE Master Certification in 1982, and went on to receive an AAM from the Automotive Management Institute in 1994, and graduated with a Bachelor’s degree in Vocational Education from Cal State San Bernardino in 2006. Phil began teaching at the community college level in 1988 and began teaching in Spanish in 2001. Phil has taught for Standard Motor Products as a Spanish language instructor and curriculum contributor since 2004. Phil currently holds 17 ASE certifications and serves on the ASE Hybrid L3 test development committee.

4:00-4:15 PM Coffee Break
Location: Grand Ballroom

6:00-6:30 PM Reception in the exhibit hall

6:30-7:15PM Dinner buffet open

7:15- 9:00 PM Banquet program

Help honor ASCCA’s achievements from the past year and celebrate what has been done in the past 75 years!

Sunday June 14, 2015

7:00-8:00 AM Continental Breakfast provided

Location: Santa Clara Rooms

Management Track
Location: Santa Clara Rooms
8:00-11:00 AM HR Resources for the Small Business Owner

Cory King, Fine, Boggs and Perkins LLC

 

Whether you have 1 employee or 1000, as an employer in California you are expected to stay current with the ever-changing landscape of employment laws that affect your company.  If you haven’t taken steps to get in, and stay in, compliance with the host of new employment laws over the last couple years you are a sitting duck.  And you should know that without question your employees are being bombarded by lawyers on a daily basis who dangle incentives for them to sue you for all sorts of things you don’t even know you are doing wrong.  How bad could it be?  Well, if you have 8-10 employees and you’ve not made changes required by one recent case to be in compliance with minimum wage laws, you are sitting on at least $750k in liability and all it takes is one disgruntled employee to trigger a nightmare that takes away everything you’ve work hard to build.  This presentation will put your feet on the path to compliance and provide you with tools to eliminate that liability.